INTERNATIONAL. The Moodie Davitt Report is proud to announce the winners of The Moodies 2024. The awards honour excellence in airport and travel retail social & digital media and marketing.

This is the eleventh edition of the prestigious annual awards that embrace the entire travel journey, including airlines; airports (including but not confined to shopping and dining); airport advertising and other travel operations.

The awards programme covers a wide range of categories, from best use of video to top-performing social media campaigns and influencer marketing initiatives, use of AI and digital disruption.

The winners were drawn from a high-class shortlist across 20 hotly contested categories. 

Click on the Youtube or Dacast video below to access the full results.

Commenting on this year’s results, The Moodie Davitt Report Founder & Chairman Martin Moodie said: “The excellence of so many entries underlines how far our sector has come in terms of digital transformation, experience and engagement.

“We are delighted to salute the class of 2024 across the entire travel eco-system, and the deep commitment of our winners to creative and effective communications, marketing and sales strategies that lead on digital.” ✈

The illustrious panel of judges for The Moodies 2024 comprised (from left) The Moodie Davitt Report Founder & Chairman Martin Moodie; Exquisitz Asia Director for Search and Consulting Canny Kwok; Brisbane Airport Media & Corporate Communications Manager Peter Doherty; and Airports Council International Vice President of Communications Véronique Demers

The Moodies 2024 – Winners List

Best Campaign – Retailer

• Joint Winner: Avolta Türkiye – I Love Antalya
• Joint Winner: Bahrain Duty Free – ‘The Vault’
• Highly Commended: ARI – The launch of Dublin Airport Duty Free & Cork Airport Duty Free

Best Campaign – Brand

• Winner: Campari Group Global Travel Retail – Serve Up Summer: An Aperol x Australian Open Campaign. The first-ever Aperol pop-up store in GTR.
• Highly Commended: L’Oréal Travel Retail Asia Pacific – Maison Margiela Summer Takeover in Hainan

Best Campaign – Food & Beverage Operator

• Winner: Beijing Capital Airport Food Management Co. – Beijing Food and Cultural Festival

Best Campaign – Airport and Best Overall Use of Social & Digital Media of the Year – Airport and Best Use of Video – Airport

• Winner: Ontario International Airport – ‘Not so fast’

Best Campaign – Airport

• Highly Commended: Vantage Group – Kansas City International Airport: It’s Our 1^st Birthday!

Best Use of Video – Food & Beverage Operator

• Winner: SSP UK – The Mezz, Dublin Airport

Best Collaborative Campaign

• Winner: L’Oréal Travel Retail Asia Pacific – Absolue L’Extrait Black Longevity Retreat
• Highly Commended: JCDecaux Transport – Hong Kong International Airport – Dior Atelier of Dreams
• Highly Commended: L’Oréal Travel Retail Asia Pacific – Jumbo Takeover with King Power Duty Free

Best OOH Campaign In-Terminal

• Winner: L’Oréal Travel Retail Asia Pacific – OOH brand domination strategy to generate lasting impression on travellers

Best Omnichannel Campaign or Strategy

• Joint Winner: KOSÉ Travel Retail – Feel Japanese Omotenashi with DECORTÉ
• Joint Winner: Lancôme Travel Retail – The Loong New Year Opulent Celebration in Hainan
• Highly Commended: Shiseido Travel Detail – NARS Voyage
• Highly Commended: Fresh – ‘Fresh Sensorial Hideaway’ Holistic Yearly Digital & Social Campaign

Best Environmental, Social and Governance Campaign – Brand

• Winner: L’Oréal Travel Retail Asia Pacific – TFWA Asia Pacific 2024 L’Oréal Travel Retail Asia Pacific Lounge
• Highly Commended: Globuy – Fun Bottle Beauty Recycling Program

Best Environmental, Social and Governance Campaign – Retailer

• Winner: Lagardère Travel Retail UAE & Pangaia – Bee the Change Awareness Campaign

Best Environmental, Social and Governance Campaign – Airport

• Winner: JCDecaux Transport – Hong Kong International Airport – The Nature Conservancy Global Photo Contest

Best Environmental, Social and Governance Campaign – Food & Beverage Operator

• Winner: IGL Duty Free – F&B Sustainability

Judges’ Award for Consumer-centricity

• Winner: Adani Group – Adani One

Digital Disrupter of the Year

• Winner: Groupe ADP – Extime – Designing digital airside stories

Best Digitally Led Event

• Winner: L’Oréal Travel Retail – World’s First Prada Beauty Spring Pop-Up

Digital Agency of the Year

• Winner: AIR Concepts – AIR’s Bigger Footprint: Redefining Digital Innovation Across Borders

Most Innovative Use of Technology

• Winner: Duty Zero by cdf, Hong Kong International Airport – ZERObot

Best Small Budget Campaign – Spend under US$50k

• Winner: L’Oréal Travel Retail Asia Pacific – Urban Decay & The Shilla Duty Free collaborate to provide long-lasting beauty look for Taylor Swift concert travellers

Best Use of AI

• Winner: Starboard Cruise Services – SkInsight: Revolutionizing Beauty at Sea   

Best Use of Instagram

• Winner: Ontario International Airport Authority – @flyONT

Best Influencer/KOL-led Campaign

• Winner: Lagardère Travel Retail – Launch of the world’s largest LEGO store in an airport (Dubai International)
• Highly Commended: Lagardère Travel Retail UAE & Pangaia at DXB – Bringing the Sustainable Fashion Movement to Travel Retail  

Best Use of TikTok/Douyin and Best Use of LinkedIn

• Winner: Ontario International Airport Authority – @flyONT

Best Use of Native Content

• Winner: L’Oréal Travel Retail Asia Pacific – Kiehl’s Dragon Inn: Unleash Your Skin’s Inner Warrior

Best Use of WeChat – Brand

• Winner: Shiseido Travel Retail – Clé De Peau

Best Use of WeChat – Retailer

• Winner: CDFG – cdf-Member WeChat Mini-Program

Best Overall Use of Social & Digital Media – Retailer

• Winner: Maritime and Mercantile International – Le Clos

Best Overall Use of Social & Digital Media – Brand

• Winner: Fresh – ‘Fresh Sensorial Hideaway’ Holistic Yearly Digital & Social Campaign
• Highly Commended: Shiseido Travel Retail – NARS Voyage    

INTERNATIONAL. The Moodie Davitt Report is delighted to unveil the panel of judges for the highly anticipated The Moodies 2024 Travel Journey Social & Media Awards.

As reported, this year marks the 11th edition of the annual awards, honouring excellence in travel-related social media, digital content and creative marketing campaigns.

The Moodies shine the light on the outstanding achievements across the global travel industry, recognising the most innovative, impactful and engaging work from airports, airlines, brands, retailers and other key players.

The awards programme covers a wide range of categories, from best use of video to top-performing social media campaigns and influencer marketing initiatives, best use of AI, and Digital Disruptor of the Year.

By honouring the industry’s most forward-thinking digital content and strategies, this year’s edition seeks to focus the spotlight on best practices and inspire travel sector stakeholders to elevate consumer engagement through social and digital platforms.

Nominations remain open via the dedicated website, with a submission deadline of 31 August.

Entry for the awards is via self-nomination and will be charged at US$189 per submission, payable at point of entry.

Full category details are available here.

Led by The Moodie Davitt Report Founder & Chairman Martin Moodie (left), the illustrious panel of judges for The Moodies 2024 comprises esteemed industry experts including (left to right) Exquisitz Asia Director for Search and Consulting Canny Kwok; Brisbane Airport Media & Corporate Communications Manager Peter Doherty; and Airports Council International Vice President of Communications Véronique Demers

The entries will be evaluated by a distinguished panel of judges, comprising highly respected industry figures led by The Moodie Davitt Report Founder & Chairman Martin Moodie.

Joining this year’s jury is travel retail veteran Canny Kwok, who was recently named Director for Search and Consulting at Exquisitz Asia.

The highly regarded Kwok has more than 30 years of business development and market growth experience across Asia, Mid Pacific, Hawaii and mainland USA, specialising in luxury travel retail across the jewellery, watches, accessories, and perfume & cosmetics categories. She spent more than 22 years with Bulgari and before that nearly 12 years with The Estée Lauder Companies.

She has been notable for expanding Bulgari’s presence in Asia Pacific, overseeing the development of new markets and the launch of new products.

Kwok has extensive cross-cultural experience working with diversified stakeholders and is passionate about building people capability, business success and leading change as an opportunity.

Brisbane Airport Media & Corporate Communications Manager Peter Doherty will bring a wealth of knowledge and experience to the table.

Doherty leverages over three decades of experience in television to craft innovative content across all social platforms. He has earned a reputation for his crucial role in shaping the airport’s public narrative, driven by his sharp storytelling skills and deep understanding of the media landscape.

His expertise in delivering compelling and forward-looking communications is instrumental for Brisbane Airport as it prepares to become the gateway for the 2032 Olympic and Paralympic Games.

Offering her extensive experience in branding, digital marketing, corporate communications and PR, Veronique Demers adds an essential perspective to the judging process. She currently serves as Vice President of Communications and Marketing at Airports Council International World.

Demers is well-regarded for leading strategic communications and marketing in the hospitality and travel sector, including luxury brands within the Accor group. She also directed initiatives at the World Trade Center Association, the French Embassy and Virginia Commonwealth University in Qatar.

Click the image to access a special edition of The Moodie Davitt eZine, with a review of the 2023 The Moodies – The Travel Journey Omnichannel Award

Judging Criteria

The judges will be looking for clear objectives, creative and effective implementation, and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry.

The written summary component of entries should not exceed 800 words and should relate to work undertaken between 1 August 2023 and 31 July 2024.

Entries can be submitted in Word or PDF format with further details available here. Each entry must include information under the following headings:

• Total budget & objectives
• Target audience & strategy
• Implementation & creativity
• Results & evaluation.

Last year’s winners, announced via an online ceremony on 29 November, were chosen from a top-tier list across 23 highly competitive categories ✈