The winners were drawn from a high-class shortlist across 22 hotly-contested categories, generated via a mix of self-nomination or nomination by independent parties.

The Moodie Davitt Report Director of Development & Innovation Matt Willey said: “This year, we have received a wonderful array of nominations from businesses that have skilfully navigated through the tail-end of COVID restrictions and into a period of rapid revival, delivering campaigns and executions of impressive ambition, scale and complexity.

“It has been a privilege for the judging panel to study the huge and diverse range of nomination material, which has meant some long and difficult deliberations to decide the winners.

“The entries underline the vibrancy of the broader travel retail ecosystem as a means of engaging the consumer through brilliant digital adoption and execution. This culture of innovation, clearly heightened during the pandemic, lends weight to hopes of a super-charged recovery in the next chapter of the travel retail evolution.”

A forthcoming special edition of The Moodie Davitt eZine will profile the winners of The Moodies 2022 in detail.

The Moodies 2022 – Winners List

Best Use of TikTok

  • 01: Winner Retailer: Dubai Duty Free

  • 02: Winner Brand: L’Oréal Travel Retail Asia Pacific – Yves Saint Laurent, Pure Shots Eye

Best Use of WeChat:

  • 01: Winner: Diageo – Whisky E-Boutique on Shenzhen Duty Free

Best Video Series

  • 01: Winner: Unison Consulting Program – Chicago O’Hare, Chicago Department of Aviation

Best Short Clip Video

  • 01: Winner Retailer: Lagardère Travel Retail – The Human Journey

  • 02: Winner Brand: L’Oréal Travel Retail Asia Pacific – Atelier Christmas Celebrity

Best Web Microsite

  • 01: Winner Retailer: Lotte Duty Free – Sogong 1st Avenue

  • 02: Winner Brand: Kiehl’s (L’Oréal Travel Retail Asia Pacific) – Retinol Pacman Mobile – TBS Interactive

Best E/M Commerce

  • 01: Winner Retailer: Aer Rianta International – The Loop Duty Free – Exclusive Gift with Purchase

  • 02: Winner Brand: Diageo – Whisky E-Boutique on Inflyter App

Best Internal Channel (Intranet, Digital Workplace & App)

  • 01: Winner: L’Oréal Travel Retail Asia Pacific –Teint Idole Summer Beauty Advisor

Best Multichannel Communication

  • 01: Winner KOSÉ Travel Retail – Purple Sensation

Best B2B Communications

  • 01: Winner: Aer Rianta International (ARI) – International Women’s Day 2021 – ‘She Who’

  • Highly Commended: Lagardère Travel Retail – Travel Retail Voices


Best Virtual/Digital Event

  • 01: Winner Retailer: Lagardère Travel Retail – Global Digital Week 2021

  • 02: Winner Brand: Shiseido Travel Retail/NARS –Nonstop NARS

Best Experiential Marketing Campaign

  • 01: Winner: Mondelez World Travel Retail – Cadbury Football Club

Best Example of Community Engagement

  • 01: Winner: L’Oréal Travel Retail Asia Pacific – Biotherm Water Lovers

Best Launch Campaign

  • 01: Winner: Whyte & Mackay – The Dalmore Decades

  • Highly Commended: Jägermeister – X Cold Brew Coffee – GTR Launch in Asia

Best Influencer/KOL-Led Campaign

  • 01: Winner: Rituals x Novotel – The Ritual of Karma

Best Corporate Social Responsibility/Sustainability Campaign

  • 01: Winner Retailer: Aer Rianta International – Little Changes, Big Difference

  • 02: Winner Brand: Kiehl’s (L’Oréal Travel Retail Asia Pacific) – Rare Earth Activation

Best Collaborative Campaign

  • 01: Winner: L’Oréal Travel Retail Europe and Americas – Tripadvisor Beauty To Go

Most Effective Use of Data

  • 01: Winner: oOh!Media – Getting Back Outdoors, It’s Worth A Shot

  • Highly Commended: ARI Cyprus Duty Free at Larnaca Airport Eye Tracking & Observation Research
  • Highly Commended: Dubai Duty Free – Post-Pandemic Role of Data

Best High Impact Campaign

  • 01: Winner: L’Oréal Travel Retail Asia Pacific – Armani CNY

Best Small-Budget Campaign

  • 01: Winner Retailer: Aer Rianta International – Gift Them Off Their Feet Valentine’s Day

Brand Campaign of the Year

  • 01: L’Oréal Travel Retail Asia Pacific – YSL Libre – Light up Hainan

Digital Innovator of the Year

  • 01: Airport Winner: Riyadh Airports Company (RAC) – Sign Language Flight Information Service

  • 02: Retail Winner: The Shilla Duty Free – Mobile queuing for Duty Free Pick-up

Digital Agency of the Year:

  • 01: Winner – Purple (Formerly Filtr.Qingwa)

Best Overall use of Social Media

  • 01: Winner: Airport: PHL Food & Shops at Philadelphia International Airport

  • 02: Winner Retailer: Aer Rianta International

  • 03: Winner Brand: L’Oréal Travel Retail Asia Pacific

Final Judging Criteria

In selecting the winners, the judges were seeking clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories.

Entries were judged on:

• Measured return on investment (ROI)
• Target audience & strategy
• Implementation & creativity
• Results & evaluation
• Quantifiable impact

Customer engagement, quality of content, incentive to spend and impact on the traveller experience were also considered.