The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories.
They will also consider the structure, presentation and clarity of each entry.
The written summary component of entries should not exceed 800 words in total and should relate to work undertaken between 1 August 2022 – 31 July 2023.
Award entries are being invited from today until the closing deadline of 11 October 2023.
It can be submitted in Word or PDF format. Please also provide a short quote (approx 50 words) to summarise the nominee(s) / nomination and a high resolution image that can be used for media purposes (virtual award ceremony, online editorial, print).
In addition, entrants will be able to upload supporting documents, information, images and video to the nomination portal once registration is complete.
Each entry must include information under the following headings:
- Total budget & objectives
- Target audience & strategy
- Implementation & creativity
- Results & evaluation
The Moodies Categories 2023
Campaigns & Marketing
Recognises a campaign that showcases exceptional creativity, innovation, and brand alignment. It should have a measurable impact, wide reach, and demonstrate integration across various channels.
Recognises a campaign that demonstrates exemplary collaboration between multiple stakeholders. It should showcase effective teamwork, synergy, and shared goals. The winning campaign will exhibit seamless integration of resources, expertise, and efforts, resulting in a cohesive and impactful campaign that exceeds expectations.
Recognises a campaign that exemplifies outstanding commitment to social responsibility and sustainability practices. It should showcase tangible actions, measurable impact, and positive change within the community or environment. The winning campaign will demonstrate a genuine dedication to making a lasting difference while aligning with the organisation’s values and mission.
Celebrates an exceptional event that leaves a lasting impact on attendees. It should demonstrate seamless execution, engaging content, and effective use of technology. The winning event will captivate participants, create meaningful experiences, and showcase innovation in delivering a memorable and immersive event environment.
Celebrates a project that exemplifies outstanding community involvement and empowerment. It should demonstrate effective strategies for engaging and collaborating with community members, fostering inclusivity and participation. The winning project will showcase measurable positive impact, sustainable relationships, and a genuine commitment to enhancing the well-being of the community.
Recognises a campaign that provides an immersive and unforgettable brand experience. It should engage the audience through innovative and interactive elements, creating memorable moments. The winning campaign will showcase creativity, authenticity, and effective storytelling, leaving a lasting impact on participants and effectively connecting them with the brand.
Recognises the campaign that has leveraged the impact of influencers or Key Opinion Leaders (KOLs) to effectively promote a brand, initiative or offer, driving engagement and awareness. It should demonstrate strategic selection, authentic partnerships, and impactful collaborations. The winning campaign will showcase measurable results, such as increased brand visibility, engagement, and credibility, driven by the influence and expertise of the chosen influencers or KOLs.
Celebrates a campaign that successfully introduces a new product, service, or brand to the market. It should showcase strategic planning, innovative messaging, and effective execution. The winning campaign will generate excitement, create buzz, and achieve measurable results, such as strong market penetration, customer acquisition, and positive brand reception.
Recognises an exceptional project or initiative that demonstrates innovation and leadership in the metaverse space. It should showcase the effective use of virtual worlds, augmented reality, or virtual reality to create immersive and interactive experiences. The winning initiative will demonstrate creativity, technological prowess, and a forward-thinking approach in shaping the future of the metaverse in the travel sphere.
Honours a campaign that exemplifies exceptional efforts in raising awareness and driving positive change for a cause. It should demonstrate effective storytelling, strategic messaging, and successful engagement of stakeholders. The winning campaign will showcase measurable impact, sustainable outcomes, and a genuine commitment to making a difference in the community or society.
Commends a campaign that seamlessly integrates multiple channels to deliver a consistent and personalised customer experience. It should demonstrate a comprehensive understanding of customer journeys, effective use of data, and seamless cross-channel integration. The winning strategy will drive engagement, conversion, and loyalty by effectively leveraging each touchpoint throughout the customer’s journey.
Celebrates an outstanding advertising campaign that effectively utilises in-terminal media to engage and captivate audiences. It should demonstrate creative use of physical spaces, impactful messaging, and a deep understanding of the airport or terminal environment. The winning campaign will leave a lasting impression on travellers, effectively promoting the brand or message.
Recognises a compelling advertising campaign that creatively utilises outdoor media beyond airport terminals. It should demonstrate effective placement, eye-catching visuals, and impactful messaging that resonates with the target audience along the travel journey. The winning campaign will successfully capture attention, generate brand awareness, and drive engagement outside of the terminal environment.
Recognises a campaign that successfully implements paid social media and native content to engage and connect with the target audience. It should demonstrate strategic targeting, compelling storytelling, and seamless integration within the platform. The winning campaign will showcase measurable results, such as increased reach, engagement, and conversion, driven by effective paid social and native content strategies.
Acknowledges an exceptional series or collection of videos that form a cohesive and compelling narrative. It should demonstrate creativity, production quality, and engaging storytelling across multiple episodes. The winning video series will captivate and resonate with the travel audience, leaving a lasting impact and effectively conveying the brand’s message or story.
Recognises a standout video that effectively conveys a message or tells a story within a limited duration. It should demonstrate impactful visuals, concise storytelling, and creative execution. The winning short-clip video will capture attention, evoke emotions, and leave a lasting impression, despite its brief length.
Celebrates a campaign or initiative that demonstrates exceptional utilisation of data to drive strategic decision-making and achieve measurable results. It should showcase innovative data collection, analysis, and application to enhance targeting, personalisation, and overall effectiveness. The winning entry will showcase data-driven insights that have led to tangible outcomes and significant impact.
Recognises an outstanding campaign that achieves remarkable results despite limited financial resources, with a spend under US$50k. It should demonstrate strategic resource allocation, creative problem-solving, and effective execution. The winning campaign will showcase exceptional ROI, innovation, and a creative approach that maximises impact within budget constraints.
Recognises an exceptional mobile application that provides a seamless user experience, innovative features, and practical functionality. It should demonstrate intuitive design, efficient performance, and clear value proposition. The winning app will showcase user satisfaction and a significant impact on travellers or the travel sector.
Celebrates an outstanding online or mobile commerce platform that provides a superior travel shopping experience. It should showcase intuitive navigation, secure transactions, and seamless integration of products, payments, and customer support. The winning platform will demonstrate measurable success, customer satisfaction, and innovation in enhancing the travel e-commerce or m-commerce landscape.
Recognises an exceptional internal communication channel that enhances collaboration, engagement, and productivity within an organisation. The winning channel will showcase measurable improvements in employee communication, knowledge sharing, and overall organisational efficiency.
Celebrates an outstanding website or microsite that delivers an exceptional user experience. It should showcase a visually appealing design, intuitive navigation, and engaging content. The winning website/microsite will demonstrate effective communication, seamless functionality, and innovative features that captivate visitors and effectively convey the brand’s message or purpose.
Acknowledges a campaign or strategy that effectively harnesses the power of Instagram to engage and connect with the target audience. It should demonstrate compelling visual storytelling, strategic use of hashtags and captions, and effective engagement tactics. The winning entry will showcase measurable results, creativity, and a strong brand presence on the platform.
Highlights a campaign or initiative that effectively leverages the professional networking platform to achieve strategic objectives. It should demonstrate impactful content, strong thought leadership, and successful engagement with the LinkedIn community. The winning entry will showcase measurable results, innovative strategies, and a clear understanding of the platform’s audience and capabilities.
Recognises a campaign or strategy that harnesses the viral power and creative potential of TikTok/Douyin to engage and captivate audiences. It should demonstrate innovative content creation, effective use of trends and challenges, and authentic brand representation. The winning entry will showcase measurable results, cultural relevance, and a strong connection with the platform’s user base.
Recognises a campaign or strategy that effectively utilises the multifunctional capabilities of WeChat to engage and connect with the target audience. It should demonstrate innovative use of WeChat features, strategic content delivery, and successful community engagement. The winning entry will showcase measurable results, creativity, and a deep understanding of WeChat’s ecosystem and user behaviour.
Honours an outstanding mini-programme that offers a seamless and innovative user experience within the WeChat ecosystem. It should demonstrate functional excellence, user-friendly design, and practicality in addressing user needs. The winning mini-programme will showcase measurable success, positive user feedback, and impactful contributions to the WeChat platform.
Honours an exceptional agency that has demonstrated excellence in delivering outstanding marketing and advertising solutions. It should showcase a proven track record of successful campaigns, innovative strategies, client satisfaction, and industry leadership. The winning agency will demonstrate exceptional creativity, professionalism, and measurable results that exceed client expectations.
Celebrates an exceptional brand or in-house team that has demonstrated excellence in marketing and brand management. It should showcase a strong brand identity, innovative campaigns, strategic thinking, and measurable success. The winning team will demonstrate exceptional collaboration, creativity, and the ability to drive impactful results within the organisation.
Recognises the exceptional leader who has demonstrated exemplary leadership skills and achievements within the travel industry. They should showcase visionary thinking, effective decision-making, and the ability to inspire and motivate others. The winning leader will demonstrate a track record of success, innovation, and positive impact on their organisation.