THE MOODIES

THE MOODIES

Recognising the best in Airport Digital, Social Media & Marketing
THE MOODIES

THE MOODIES

Recognising the best in Airport Digital, Social Media & Marketing
THE MOODIES

THE MOODIES

Recognising the best in Airport Digital, Social Media & Marketing

The Moodies 2018


Entries are now being invited for The Moodies, the sixth edition of the annual awards that spotlight digital, social media and marketing excellence across the airport and travel retail sectors. The awards, embracing airports, airport travel retail and airport food & beverage, will be judged by an expert panel, based on submissions from the industry.

All categories are open to airports, retailers, food & beverage operators, agencies and brands.



Deadline for Nominations


The deadline for nominations is 14 January 2018.

Nominate below

BEST USE OF SOCIAL & DIGITAL

Recognising the best campaigns, initiatives or programmes that use digital, mobile and social to build strong relationships while driving core business objectives.

BEST WEBSITE OVERALL

We aim to highlight excellence in the development of websites and microsites. Exploring the functionality, overall structure, navigation, UX and UI design, use of content and the results delivered.

BEST IN DATA & ANALYTICS

Recognising the role data and analytics play in the service of customers, seeking teams that use data to further growth for their organisation or clients.

BEST KOL-LED CAMPAIGN

Recognising the best partnership between KOLs (Key Opinion Leaders) and brands in a campaign that clearly demonstrates mutual benefit to all parties.

REAL-TIME/GEOLOCATION

We are looking for a brand, agency, retailer or airport that orchestrated an impressive response to an event or launch in real-time or by using Geolocation technology.

BEST AGENCY

Which was the best digital advertising, marketing or creative agency and how did their work drive brand recognition for their travel retail clients in 2018.

BEST COLLABORATION CAMPAIGN

The winning campaign should demonstrate creativity, innovation and best practice across multiple platforms and channels across more than one organisation.

BEST OMNICHANNEL CAMPAIGN

Recognising brands, retailers and airports that have successfully integrated various channels into a highly successful and cohesive campaign or roll-out.

BEST TACTICAL ADVERTISING CAMPAIGN

This award will recognise the best example of an innovative short-term advertising campaign that delivered significant exposure for the client or brand.

BEST BRANDING ADVERTISING CAMPAIGN

This award recognises the biggest, brightest and most impactful advertising executions by airports, retailers and brands in the travel retail channel in 2018

BEST NATIVE CAMPAIGN

Recognising innovative native solutions that integrated seamlessly into the business and campaign and drove significant ROI for the client.

BEST COMPETITION

Seeking the best competition or contest in 2018 that delivered exceptional results and contributed to sustainable business growth.

BEST LAUNCH/RELAUNCH

Recognising an exceptional strategy to support the launch/relaunch of a new product or service by a brand, retailer or airport.

BEST E/M COMMERCE

Recognising the most effective use of mobile and e-commerce to achieve a specific marketing outcome within travel retail.

BEST USE OF FACEBOOK

What was your strategy for using Facebook to share your message and create an engaged community around your brand or airport?

BEST USE OF INSTAGRAM

How did you integrate Instagram into your campaign, how did it enhance your message and how did it exceeded your objectives.

BEST USE OF WECHAT

How did you use WeChat’s features to enhance your message and how did it integrate into your overall campaign?

BEST TWITTER FEED

How did you utilise Twitter within your campaign, how did it deliver against your objectives and how did you measure success?

BEST VIDEO CAMPAIGN

We are seeking projects which have shown the best use of video content development and have recognised new possibilities in visual/video generated content.

BEST USE OF MOBILE

Entries should demonstrate how they used the mobile platform to offer innovative, useful or engaging mobile content, services, applications or utilities.

BEST EMPLOYEE ENGAGEMENT

Recognising technologies and initiatives in employee engagement that have contributed ongoing success to the business.

BEST CSR OR CAUSE ADVOCACY

Recognising the most innovative CSR initiatives and how digital platforms were used to advocate for important social causes.

Nominations

100

Entry Fee

Entry for this year’s awards is via self-nomination and will be charged at €100 per submission, payable at point of entry.

Upon completing the online entry form, entrants will be provided access to a Google Drive folder, where they can upload documents, supporting information, images and video.

Nominate

Judging Criteria


The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories.

They will also consider the structure, presentation and clarity of each entry.

The written summary element of the entry should not exceed 1000 words in  and should relate to work undertaken between November 2017 – December 2018.

Each entry must include information under the following headings:

•   Total budget & objectives

•   Target audience & strategy

•   Implementation & creativity 

•   Results & evaluation

 
Additional Criteria

Entries will also be judged under six broad headings:

Quantifiable impact

Judges will use quantifiable yardsticks to measure the impact of each nomination. For instance, nominated Facebook pages will be rated by the number of ‘likes’ and ‘check ins’; YouTube presence will be rated by the number of ‘views’; and the number of ‘followers’ generated by a Twitter account will be noted. For airports, annual traffic will be taken into account when assessing the number of ‘likes’, ‘views’ or ‘followers’ their social media presence generates.

Customer engagement

Many companies are present in social media, but often they fail to update that presence or use it to create a meaningful relationship with their customers. Our judges will rate nominations according to how well companies engage their customers through digital and social media, the level of interaction they achieve, and the quality of the conversation they are able to generate.

Visual appeal

Visual quality and impact is critical across all categories, and especially for the crucial Best Concourse Advertising Campaign and Best Use of Digital Media In-store categories. Our judges will look for creativity, quality of imagery, and excellence in execution.

Quality of content

The ways in which companies use digital and social media vary considerably. Our judges will focus on originality and breadth of content, and on the methods employed to win the traveller’s attention. Extra merit will be earned by companies which aim to do more than merely sell a product or service, but use new media to create excitement and interest in the location in which they operate.

Incentive to spend

How are airports and operators using digital and social media to win spend from travellers? And how are they ensuring that those travellers become loyal customers? Our judges will look in detail at the methods deployed to encourage spend and their effectiveness.

Impact on the traveller experience

Today most travellers use mobile devices when they travel. The Moodies will look at how airports and retailers have tapped into the SoLoMo – Social, Local and Mobile – trend to make their customers’ experience easier and more enjoyable, whether through practical information, gift incentives or other initiatives.



Contact

For additional information email:

Matt Willey: matt@moodiedavittreport.com