INTERNATIONAL. The Moodie Davitt Report is proud to announce the winners of The Moodies 2024. The awards honour excellence in airport and travel retail social & digital media and marketing.

This is the eleventh edition of the prestigious annual awards that embrace the entire travel journey, including airlines; airports (including but not confined to shopping and dining); airport advertising and other travel operations.

The awards programme covers a wide range of categories, from best use of video to top-performing social media campaigns and influencer marketing initiatives, use of AI and digital disruption.

The winners were drawn from a high-class shortlist across 20 hotly contested categories. 

Click on the Youtube or Dacast video below to access the full results.

Commenting on this year’s results, The Moodie Davitt Report Founder & Chairman Martin Moodie said: “The excellence of so many entries underlines how far our sector has come in terms of digital transformation, experience and engagement.

“We are delighted to salute the class of 2024 across the entire travel eco-system, and the deep commitment of our winners to creative and effective communications, marketing and sales strategies that lead on digital.” ✈

The illustrious panel of judges for The Moodies 2024 comprised (from left) The Moodie Davitt Report Founder & Chairman Martin Moodie; Exquisitz Asia Director for Search and Consulting Canny Kwok; Brisbane Airport Media & Corporate Communications Manager Peter Doherty; and Airports Council International Vice President of Communications Véronique Demers

The Moodies 2024 – Winners List

Best Campaign – Retailer

• Joint Winner: Avolta Türkiye – I Love Antalya
• Joint Winner: Bahrain Duty Free – ‘The Vault’
• Highly Commended: ARI – The launch of Dublin Airport Duty Free & Cork Airport Duty Free

Best Campaign – Brand

• Winner: Campari Group Global Travel Retail – Serve Up Summer: An Aperol x Australian Open Campaign. The first-ever Aperol pop-up store in GTR.
• Highly Commended: L’Oréal Travel Retail Asia Pacific – Maison Margiela Summer Takeover in Hainan

Best Campaign – Food & Beverage Operator

• Winner: Beijing Capital Airport Food Management Co. – Beijing Food and Cultural Festival

Best Campaign – Airport and Best Overall Use of Social & Digital Media of the Year – Airport and Best Use of Video – Airport

• Winner: Ontario International Airport – ‘Not so fast’

Best Campaign – Airport

• Highly Commended: Vantage Group – Kansas City International Airport: It’s Our 1^st Birthday!

Best Use of Video – Food & Beverage Operator

• Winner: SSP UK – The Mezz, Dublin Airport

Best Collaborative Campaign

• Winner: L’Oréal Travel Retail Asia Pacific – Absolue L’Extrait Black Longevity Retreat
• Highly Commended: JCDecaux Transport – Hong Kong International Airport – Dior Atelier of Dreams
• Highly Commended: L’Oréal Travel Retail Asia Pacific – Jumbo Takeover with King Power Duty Free

Best OOH Campaign In-Terminal

• Winner: L’Oréal Travel Retail Asia Pacific – OOH brand domination strategy to generate lasting impression on travellers

Best Omnichannel Campaign or Strategy

• Joint Winner: KOSÉ Travel Retail – Feel Japanese Omotenashi with DECORTÉ
• Joint Winner: Lancôme Travel Retail – The Loong New Year Opulent Celebration in Hainan
• Highly Commended: Shiseido Travel Detail – NARS Voyage
• Highly Commended: Fresh – ‘Fresh Sensorial Hideaway’ Holistic Yearly Digital & Social Campaign

Best Environmental, Social and Governance Campaign – Brand

• Winner: L’Oréal Travel Retail Asia Pacific – TFWA Asia Pacific 2024 L’Oréal Travel Retail Asia Pacific Lounge
• Highly Commended: Globuy – Fun Bottle Beauty Recycling Program

Best Environmental, Social and Governance Campaign – Retailer

• Winner: Lagardère Travel Retail UAE & Pangaia – Bee the Change Awareness Campaign

Best Environmental, Social and Governance Campaign – Airport

• Winner: JCDecaux Transport – Hong Kong International Airport – The Nature Conservancy Global Photo Contest

Best Environmental, Social and Governance Campaign – Food & Beverage Operator

• Winner: IGL Duty Free – F&B Sustainability

Judges’ Award for Consumer-centricity

• Winner: Adani Group – Adani One

Digital Disrupter of the Year

• Winner: Groupe ADP – Extime – Designing digital airside stories

Best Digitally Led Event

• Winner: L’Oréal Travel Retail – World’s First Prada Beauty Spring Pop-Up

Digital Agency of the Year

• Winner: AIR Concepts – AIR’s Bigger Footprint: Redefining Digital Innovation Across Borders

Most Innovative Use of Technology

• Winner: Duty Zero by cdf, Hong Kong International Airport – ZERObot

Best Small Budget Campaign – Spend under US$50k

• Winner: L’Oréal Travel Retail Asia Pacific – Urban Decay & The Shilla Duty Free collaborate to provide long-lasting beauty look for Taylor Swift concert travellers

Best Use of AI

• Winner: Starboard Cruise Services – SkInsight: Revolutionizing Beauty at Sea   

Best Use of Instagram

• Winner: Ontario International Airport Authority – @flyONT

Best Influencer/KOL-led Campaign

• Winner: Lagardère Travel Retail – Launch of the world’s largest LEGO store in an airport (Dubai International)
• Highly Commended: Lagardère Travel Retail UAE & Pangaia at DXB – Bringing the Sustainable Fashion Movement to Travel Retail  

Best Use of TikTok/Douyin and Best Use of LinkedIn

• Winner: Ontario International Airport Authority – @flyONT

Best Use of Native Content

• Winner: L’Oréal Travel Retail Asia Pacific – Kiehl’s Dragon Inn: Unleash Your Skin’s Inner Warrior

Best Use of WeChat – Brand

• Winner: Shiseido Travel Retail – Clé De Peau

Best Use of WeChat – Retailer

• Winner: CDFG – cdf-Member WeChat Mini-Program

Best Overall Use of Social & Digital Media – Retailer

• Winner: Maritime and Mercantile International – Le Clos

Best Overall Use of Social & Digital Media – Brand

• Winner: Fresh – ‘Fresh Sensorial Hideaway’ Holistic Yearly Digital & Social Campaign
• Highly Commended: Shiseido Travel Retail – NARS Voyage