Recognises outstanding digital and social media campaigns that drive retail engagement, sales and personalised shopping experiences across the airline and cruise sectors. It celebrates creative, strategic and results-driven initiatives that promote and enhance onboard/inflight retail, pre-flight or pre-cruise shopping, duty-free pre-order programmes, ancillary retail offers, personalised product recommendations or other retail-focused digital activations. The winning entries will demonstrate innovative use of platforms, compelling storytelling, strong audience engagement and measurable commercial impact within the travel retail context.

Recognises an exceptional digital advertising campaign tailored for the airport environment, demonstrating creativity, relevance, and effectiveness in engaging travellers. The winning campaign will showcase innovative advert formats, precise targeting strategies, and measurable results that enhance the airport experience.

Recognises a campaign that leverages digital platforms to promote ESG initiatives for airports, brands, food and beverage operators, lounge operators, or retailers. The winning campaign will highlight how digital tools amplify sustainability, social responsibility, or governance efforts, with clear evidence of impact and audience engagement.

Recognises an outstanding digital marketing campaign that effectively engages audiences, boosts brand awareness, or drives sales for airports, brands, food and beverage operators, lounge operators, or retailers. The winning campaign will demonstrate creative use of digital channels, compelling storytelling, and measurable impact.

Recognises a campaign that seamlessly integrates multiple channels to deliver a cohesive and personalised customer experience. The winning campaign will showcase a deep understanding of customer journeys, effective data utilisation, and cross-channel synergy, driving engagement, conversion, and loyalty.

Recognises a campaign that achieves remarkable results with a budget of US$50,000 or less. The winning campaign will demonstrate creative problem-solving, strategic resource allocation, and exceptional return on investment, showcasing innovation within financial constraints.

Recognises an initiative that creatively employs innovative digital platforms, such as artificial intelligence, virtual reality, or the metaverse, to enhance customer experiences or streamline operations in the travel retail or airport sector. The winning campaign will demonstrate strategic innovation and measurable impact.

Recognises a campaign that effectively leverages Instagram to engage audiences, promote products or services, or build brand identity in the travel retail or airport sector. The winning campaign will showcase creative content, strategic use of platform features, and measurable engagement.

Recognises the most creative, strategic and impactful use of TikTok, Douyin, WeChat Video, and Xiaohongshu (RedNote), within the airport and travel retail sector. It celebrates platform-native content that captures attention, drives high engagement, sparks virality or delivers measurable results such as increased brand awareness, follower growth, retail sales, footfall, or traveller conversions. Entries may include individual videos, video series, challenges, duets, live streams, or integrated campaigns that effectively leverage the unique formats, algorithms, and audiences of these platforms.

Recognises the most compelling, innovative, and impactful video content to engage audiences in creative and entertaining ways. The winning video should effectively convey a message, tell a story, or showcase an experience within a limited duration, demonstrating exceptional creativity in its visual execution, storytelling, and ability to capture the attention and imagination of travellers.

Recognises the organisation that has had the most significant disruptive impact on the travel retail or airport industry through the innovative application of digital solutions over the past year. The winning "Digital Disrupter" will have introduced a groundbreaking digital product, service, or business model that has challenged the status quo, pushed the boundaries of what's possible, and driven meaningful, positive change for travel retailers, airports, and/or passengers.