Celebrates exceptional initiatives launched in the past year that effectively cultivate customer loyalty for airports, brands, food and beverage operators, or retailers. This award highlights a campaign that not only employ innovative strategies to engage customers but also prioritise their needs and preferences, enhancing their overall experience with the brand. The winning campaign will demonstrate a clear understanding of the target audience, employing creative tactics that resonate with customers and encourage repeat business.

Honours the most outstanding, multi-faceted marketing or promotional campaign launched by an airport/ brand/ food & beverage operator/ retailer in the past year. The winning campaign should demonstrate exceptional creativity, strategic thinking, and measurable success in driving awareness, engagement, and positive sentiment around the company.

Recognises a campaign that demonstrates exemplary collaboration between multiple stakeholders and/or organisations. It should showcase effective teamwork, synergy and shared goals. The winning campaign will exhibit seamless integration of resources, expertise and efforts, resulting in a cohesive and impactful campaign that exceeds expectations.

Recognises the agency that has delivered the most innovative, impactful, and transformative work for its clients within the travel retail and airport environment over the past year. The winning agency will have demonstrated a deep understanding of the unique challenges and opportunities that exist in the travel retail industry, as well as a proven track record of driving tangible business results for its clients through the strategic and creative application of digital solutions.

Recognises the organisation that has had the most significant disruptive impact on the travel retail and airport industry through the innovative application of digital solutions over the past year. The winning "Digital Disrupter" will have introduced a groundbreaking digital product, service, or business model that has challenged the status quo, pushed the boundaries of what's possible, and driven meaningful, positive change for travel retailers, airports, and/or passengers.

Recognises the most innovative, successful event or experience that was primarily delivered through digital channels within the travel retail and airport environment. The winning entry should demonstrate excellence in leveraging digital technologies, platforms, and content to engage travellers in a compelling, memorable way.

Honours the most impactful, innovative, and strategically aligned Environmental, Social, and Governance (ESG) campaign launched by an airport/ brand/ food & beverage operator/ retailer in the past year. The winning campaign should demonstrate a comprehensive, authentic, and measurable commitment to driving positive environmental, social, and governance impacts through the operations, partnerships, and engagement with travellers.

Recognises the campaign that has leveraged the impact of influencers or Key Opinion Leaders (KOLs) to effectively promote a brand, initiative or offer, driving engagement and awareness. It should demonstrate strategic selection, authentic partnerships and impactful collaborations. The winning campaign will showcase measurable results, such as increased brand visibility, engagement and credibility, driven by the influence and expertise of the chosen influencers or KOLs.

Celebrates an outstanding advertising campaign that effectively utilises media to engage and captivate audiences. It should demonstrate creative use of physical spaces, impactful messaging, and a deep understanding of the airport or terminal environment. The winning campaign will leave a lasting impression on travellers, effectively promoting the brand or message.

Commends a campaign that seamlessly integrates multiple channels to deliver a consistent and personalised customer experience. It should demonstrate a comprehensive understanding of customer journeys, effective use of data, and seamless cross-channel integration. The winning strategy will drive engagement, conversion, and loyalty by effectively leveraging each touchpoint throughout the customer's journey.

Recognises the airport/ brand/ food & beverage operator/ retailer that has demonstrated the most innovative, strategic, and impactful use of social and digital media platforms to engage with travellers, build brand awareness, and drive desired business outcomes over the past year. The winning entry will have seamlessly integrated social and digital media into its overall marketing and communication efforts, leveraging a diverse range of channels, content formats, and engagement tactics to effectively reach, connect with, and influence its target audiences.

Recognises an outstanding campaign that achieves remarkable results despite limited financial resources, with a spend under US$50k. It should demonstrate strategic resource allocation, creative problem-solving, and effective execution. The winning campaign will showcase exceptional ROI, innovation, and a creative approach that maximises impact within budget constraints.

Recognises the most innovative and impactful application of data analytics within the travel retail and airport industry over the past year. This award celebrates initiatives that leverage data-driven insights to identify trends, drive strategic initiatives, and solve complex challenges. The winning entry should demonstrate how data analytics has been effectively utilised to enhance decision-making, optimise operations, and improve customer experiences.

Recognises the most innovative and effective application of gamification strategies within the travel retail and airport industry over the past year. Celebrates campaign that effectively integrate game mechanics, such as rewards, challenges, and interactive elements, to motivate and inspire travellers. The winning entry should demonstrate how gamification has been utilised to engage customers, enhance brand interaction, and create memorable experiences that drive loyalty and participation.

Recognises the most innovative, impactful, and strategically aligned application of technology—such as artificial intelligence (AI), virtual reality (VR), augmented reality (AR), and the metaverse—within the travel retail and airport environment. Honour those who have successfully integrated cutting-edge solutions that redefine industry standards and contribute to a better travel experience for all stakeholders involved. The winning entry should demonstrate how innovative technology has been utilised to enhance customer experiences, streamline operations, drive business results, or address complex challenges in a novel and effective way.

Recognises a campaign that effectively leverage platforms such as TikTok, Instagram Reels, and YouTube Shorts to engage audiences in creative and entertaining ways. The winning campaign should demonstrate a strategic approach to storytelling, capturing attention quickly and delivering compelling messages that resonate with viewers. It will showcase exceptional creativity, whether through humour, emotional appeal, or informative content, while also driving engagement and interaction.

Highlights a campaign or initiative that effectively leverages the professional networking platform to achieve strategic objectives. It should demonstrate impactful content, strong thought leadership, and successful engagement with the LinkedIn community. The winning entry will showcase measurable results, innovative strategies, and a clear understanding of the platform's audience and capabilities.

Recognises the most compelling, innovative, and impactful video content produced and published by an airport/ brand/ food & beverage operator/ retailer in the past year. The winning video should effectively convey a message, tell a story, or showcase an experience within a limited duration, demonstrating exceptional creativity in its visual execution, storytelling, and ability to capture the attention and imagination of travellers.

Recognises a campaign or strategy that effectively utilises the multifunctional capabilities of WeChat to engage and connect with the target audience. It should demonstrate innovative use of WeChat features, strategic content delivery, and successful community engagement. The winning entry will showcase measurable results, creativity, and a deep understanding of WeChat’s ecosystem and user behaviour.