Recognises an exceptional digital advertising campaign tailored for the airport environment, demonstrating creativity, relevance, and effectiveness in engaging travellers. The winning campaign will showcase innovative advert formats, precise targeting strategies, and measurable results that enhance the airport experience.

Recognises an outstanding digital marketing campaign that effectively engages audiences, boosts brand awareness, or drives sales for airports, brands, food and beverage operators, lounge operators, or retailers. The winning campaign will demonstrate creative use of digital channels, compelling storytelling, and measurable impact.

Recognises a campaign that effectively harnesses influencers or Key Opinion Leaders (KOLs) to promote products, services, or experiences in the travel retail or airport sector. The winning campaign will demonstrate strategic influencer selection, authentic partnerships, and measurable outcomes, such as increased brand visibility or engagement.

Recognises a campaign that leverages digital platforms to promote ESG initiatives for airports, brands, food and beverage operators, lounge operators, or retailers. The winning campaign will highlight how digital tools amplify sustainability, social responsibility, or governance efforts, with clear evidence of impact and audience engagement.

Recognises the organisation that has had the most significant disruptive impact on the travel retail or airport industry through the innovative application of digital solutions over the past year. The winning "Digital Disrupter" will have introduced a groundbreaking digital product, service, or business model that has challenged the status quo, pushed the boundaries of what's possible, and driven meaningful, positive change for travel retailers, airports, and/or passengers.

Recognises a campaign that seamlessly integrates multiple channels to deliver a cohesive and personalised customer experience. The winning campaign will showcase a deep understanding of customer journeys, effective data utilisation, and cross-channel synergy, driving engagement, conversion, and loyalty.

Recognises an airport, brand, food and beverage operator, lounge operator, or retailer that demonstrates innovative and impactful use of social and digital media to engage travellers and achieve business objectives. The winning campaign will highlight strategic multi-platform approaches, creative content, and measurable results.

Recognises a campaign that achieves remarkable results with a budget of US$50,000 or less. The winning campaign will demonstrate creative problem-solving, strategic resource allocation, and exceptional return on investment, showcasing innovation within financial constraints.

Recognises an initiative that leverages data analytics and/or Customer Relationship Management (CRM) systems to enhance decision-making, optimise operations, or improve customer experiences in the travel retail or airport sector. The winning campaign will showcase innovative data use and measurable outcomes.

Recognises an initiative that creatively employs innovative digital platforms, such as artificial intelligence, virtual reality, or the metaverse, to enhance customer experiences or streamline operations in the travel retail or airport sector. The winning campaign will demonstrate strategic innovation and measurable impact.

Recognises a campaign that effectively leverages Instagram to engage audiences, promote products or services, or build brand identity in the travel retail or airport sector. The winning campaign will showcase creative content, strategic use of platform features, and measurable engagement.

Recognises a campaign that effectively utilises LinkedIn for professional networking or B2B marketing in the travel retail or airport sector. The winning campaign will demonstrate impactful content, thought leadership, and successful engagement with measurable results.

Recognises the most compelling, innovative, and impactful video content to engage audiences in creative and entertaining ways. The winning video should effectively convey a message, tell a story, or showcase an experience within a limited duration, demonstrating exceptional creativity in its visual execution, storytelling, and ability to capture the attention and imagination of travellers.

Recognises a campaign or strategy that effectively utilises the multifunctional capabilities of WeChat to engage and connect with the target audience. It should demonstrate innovative use of WeChat features, strategic content delivery, and successful community engagement. The winning entry will showcase measurable results, creativity, and a deep understanding of WeChat’s ecosystem and user behaviour.