The Moodies
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    • Nominate
    • Judging Criteria
  • Award Winners 2019
  • Contacts
  • Home
  • Nominate
    • Nominate
    • Judging Criteria
  • Award Winners 2019
  • Contacts

Nominate

Entry for the awards is via self-nomination and will be charged at €140 per submission, payable at point of entry (see below).

Award entries are being invited from today until the closing deadline of 16 March 2020.

Upon completing the online entry form, entrants will be provided access to a Google Drive folder, where they can upload supporting documents,  information, images and video.

1. Best Use of a Social Platform

This award examines successful Facebook, Twitter, Instagram and WeChat strategies and how the platforms were used to share messages and create an engaged community around the brand or airport.

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2. Best Use of Video

This award seeks to highlight the best video projects and campaigns, those that have delivered exceptional audience engagement.

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3. Best Digital Agency

Which was the best digital advertising, marketing or creative agency and how did their work drive brand recognition for their travel clients in 2019/20?

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4. Best Integrated Campaign

The winning campaigns need to demonstrate creativity, innovation and best practice across different touch points: airport, inflight, cruises, digital – showing a unified message, brand position/identity and objectives. We are looking for campaigns that have been created and executed for different environments and platforms.

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5. Best Omnichannel Campaign

The winning campaigns need to demonstrate creativity, innovation and best practice across multiple platforms and channels across an organisation.

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6. Best Digital Competition

In this category we were seeking a digital competition or contest in 2019/20 that has delivered exceptional results and contributed to sustainable business growth.

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7. Best Launch/Relaunch Campaign

We want to recognise examples of exceptional strategies used to support the launch/relaunch of a new product or service across the travel sector.

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8. Best KOL-Driven Campaign

This award recognises the best partnership between KOLs (Key Opinion Leaders) and the travel industry in campaigns that clearly demonstrate exceptional results in terms of audience, influence and return on investment.

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9. Best CSR-Focused Campaign

This category awards recognised the most innovative Corporate Social Responsibility initiatives and how digital platforms were used to advocate for important social causes.

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10. Best Use of Real-Time/Geolocation

In this category we are looking for the best examples of campaigns that delivered an impressive audience level to an event or launch in real-time or by using Geolocation technology.

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11. Best Branding Advertising

This award recognises the biggest, brightest and most impactful advertising executions by  brands in the travel channel in 2019/20.

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12. Best Tactical Advertising Campaign

This award recognises the best examples of an innovative short-term advertising campaigns that delivered significant exposure for the client or brand.

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13. Best Native Advertising Campaign

This awards highlights innovative native solutions that integrated seamlessly into the business and campaign and drove significant ROI for the client.

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14. Best Use of Digital to an Internal Audience/Employee Engagement

This award highlights the best technologies and initiatives in employee engagement that have contributed ongoing success to the businesses involved.

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15. Best e/M Commerce

This award recognises the most effective use of e-commerce and mobile to achieve a specific marketing outcome within the travel and retail environment.

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16. Best Website/Microsite

This awards highlights the excellence in the development of websites and microsites. It focuses on the functionality, overall structure, navigation, UX and UI design, use of content and the results delivered.

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17. Best Use of Mobile

For this awards entries are required to demonstrate how they use mobile platforms to offer innovative, useful or engaging mobile content, services, applications or utilities.

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18. Best Digital Team

A new category this year, the Best Digital Team award looks to highlight the efforts of a group, department or business that has championed digital innovation over the last 12 months.

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19. Digital Innovator of the Year

Another new category this year, the Digital Innovator of the Year award will recognise and individual who has made a significant contribution to digital landscape in travel related industries.

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The Moodies - The Travel Journey Digital Awards

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  • The Moodies 2019 winners revealed: recognising the best in airport and travel retail digital, social media & marketing March 20, 2019
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